Bayer
Bayer won the Excellence Award for 2019 IDC Digital Transformation Awards
Background:
1.Headquartered in Leverkusen, Germany, Bayer is an internationally renowned pharmaceutical and chemical giant.
2.By 2019, Bayer had 392 subsidiaries in 87 countries around the world, with more than 100,000 employees and more than 10,000 categories of products.
Business challenges:
1.Employee experience has become one of the decisive factors in selecting, hiring and retaining talents
2.The salary mode that links benefits with performance is no longer applicable and new incentives are needed
3.There is an urgent need to increase communications between the management and employees for better incentives and more feedback information
4.HR personnel have to collect massive data every month and input them into the payroll system, which is a huge workload.
Solution:
1.Adopting WorkLife, a digital tool for employee management and incentive, Bayer China and CDP introduce the idea of mobiles, socialized and scenario-based employee management and enable dynamic scenarioses similar to mobiles social network platforms such as activation, thank-you card and other interactive modes.
2.Benefits including bonus are separated from performance. Performance will no longer become a traditional evalsuation standard. Bonus pool is set on the digital platform so that employees with the best performance can be awarded at any time.
Business value:
1.Nearly 4,000 employees log on to the platform every day to send thank-you cards, with an average login time of about 9 minutes. Each employee sends 4 thank-you cards every month, visits 89 pages, and conducts 43 operations. Up to now, the total number of thank-you cards sent exceeds 17,000, and the number of cards sent by managers exceeds 3 million.
2.In fiscal year 2019, Bayer had more than 100,000 employees worldwide, and the use of digital employee incentive methods helped Bayer achieve a global integration of human resources.
3.In the 3rd quarter, over 10,000 recognition cards were sent and about 3,000 employees logged on the recognition and incentive platform. In the meantime, the reward and recognition framework for global system and local system has been established. Under the framework, the Bayer rewards the best employees with Best Performance Award, which means that the traditional bonus has been changed to real-time award that can be given in real time every year.
4.At the same time, through social means, internal communication in Bayer becomes smooth and the goal of integrating work into life has been achieved, enhancing the cohesion of employees and promoting collaboration among various departments.
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